Is it wise, for example, to have your dog's name on the tag? You might think this is good in the event your dog is found - whoever finds your pet may strike up a rapport and make it easier to hold onto your pet until you arrive. On the other hand, if somebody with a darker purpose is able to pick up on your dog's name, your pet may easily be led astray. You may not wish to believe dogs can be stolen, but it is possible. Police often advise parents not to give their children clothing with their name on it because it gives kidnappers an advantage. The same goes for your pets.
On your dog's tag, the main elements should be your last name and phone number. If there's room, you can add the word "reward" to indicate you are willing to offer one for your dog's safe return. It's never a good idea to include an address on the tag, but if you are more accessible via e-mail you can use that.
When it comes to your dog's safety if it somehow ends up loose, a dog tag with only the pertinent information needed for its return can see that you are reunited with your four-footed friend.
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